Yulia Yefimtchuk (Q3722)

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Yulia Yefimtchuk is a fashion house from FMD.
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Yulia Yefimtchuk
Yulia Yefimtchuk is a fashion house from FMD.

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    One Day ProjectYulia Yefimtchuk has been using Cyrillic in her collection for a while, and she favors a utilitarian silhouette. Both are related to her reoccurring theme of the proletarian worker. For Spring she continued to explore Soviet-style workwear, producing cool big-pocketed button-ups printed withэстетика(aestheticin English), which is a reference toTechnical Aesthetics, a Soviet magazine that began publishing in 1966.Despite theэстетикаshirts, Yefimtchuk has been paring back on her use of Cyrillic. That’s a smart move—the industry is seeming to tire of it. The noticeable absence of the alphabet allowed pieces like a well-cut red shirtdress to become the focus.
    5 September 2017