Staud (Q7909)
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Staud is a fashion house from BOF.
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Staud |
Staud is a fashion house from BOF. |
Statements
If you’re one of the few who have yet to join TikTok, you likely missed the furor around a certain sample sale—and no we’re not talking about The Row, but Staud. Videos of young New Yorkers clamoring to buy the brand’s iconic beaded Tommy handbag (limited to two per customer), along with others where members of the Gen Z cohort shared their excitement that the sale was actually affordable quickly went viral.The good news for the loyal customers who love Staud’s playful side and have stood by the brand as Sarah Staudinger has taken a more minimal approach during the last few years is that the old Staud is back for pre-fall. Bold colors, witty prints, and even handbags shaped like a fish are ready to inject some fun back into wardrobes. “This season, the Staud woman is just expressing her individuality through everything she brought in her suitcase to her holiday, as well as all of the purchases she made along the way,” Staudinger explained. “The underlying basis of the colors and prints was my obsession with the markets I visited during the summer. And I want my customers to be encouraged to come back home and also continue to incorporate [those] discoveries into their wardrobes.”So while the collection still included more minimal Staud key pieces like button-ups and summer dresses, the bright colors represent fresh territory. Beaded details extended beyond bags, and into macramé skirts that can go from the beach to the next item on your vacation itinerary. The designer also kept herself in mind this season; as a lover of denim shorts, Staudinger wanted a chicer version that she could wear out and about. A chambray printed linen short set paired with an easy breezy high collar jacket fit the brief and will look just as cool from Los Angeles to the south of France.
18 December 2024
There was recent discourse on X about how, to this day, Gwyneth Paltrow’s Donna Karan set from the movieGreat Expectationshas yet to be revamped to the exact great fit and quality as the original. Well, look no further than Sarah Staudinger’s spring collection. While the movie wasn’t the designer’s source of inspiration, this season she utilized the simple jersey fabric to create perfectly prestyled looks that give the ’90s touch the world so craves. “The jersey group was about the prestyled pieces that make layering easy. It’s not just all black and white; instead, you get the pops of color,” she explained. “We did variations on color-blocking, and you can really just wear these pieces and dress them up or down, and it’s easy.”It wasn’t just the jersey pieces that were effortless in Staudinger’s collection, but also the leather pants that came in a loose and baggier style perfect for summer evenings. They can be styled with a dressier knit, as is in the look book, or a vintage tee. Staud’s swimwear even appeared in the form of board shorts. As with any Staud collection, the accessories were the highlights. The classic Timmy shoulder bag got a beaded rework, and a new mesh tote joined the club. It even has an inner pouch for those items you want to conceal, and magnet detailing so you can keep it locked and in place.
13 September 2024
With her resort 2025 collection, Sarah Staudinger has fine-tuned the balance between her minimal and quirky tendencies. The designer, who was once known for bold prints, all-over beaded pieces, and colorful bags, has recently been exploring a quieter, more understated approach full of muted neutrals and soft pastels. Now, it seems the fun is slowly returning to her world.Staudinger has recently taken up ceramics (she showed us ceramic versions of her famous bags that are not for sale... yet), and during a virtual tour of the 1920s restored greenhouse that she’s converted into her studio, the designer showed off her favorite things, including the stained glass windows, her flowers, and the way the sunlight shines through the roof. “I am not a rain or an overcast person, I like the sun,” she said. “But sitting in this space, I have a newfound love for it; and a lot of the colors that I surrounded myself with in this place inspired a lot of the collection.”She took the feeling of raindrops falling down the glass on gloomy days and turned it into transparent gray and blue paillette skirts styled with cozy knit sweaters. Elsewhere, a gingham print was modeled on the aprons and tablecloths she uses in her ceramics making. Evening wear continues to be one of the brand’s biggest sellers, and for resort, Staudinger offered wrinkle-proof, skin-tight jersey gowns with her signature moon emblem adoring the waist. They came in a tightly edited palette of black, white, and brown.The designer also explored prints, with a French-inspired “ladies in waiting” bias-cut skirt that she paired with a cashmere knit tee for that balance of high-low dressing. Floral embroidered brocade coats were worn open to showcase the baby blue Staud swim bottoms. In Staudinger’s world, the “Summer of Staud” never ends...even in December.
11 June 2024
Sarah Staudinger has been leaning into minimalism for a few seasons now, and her latest collection is proof that she’s perfecting her approach. The designer has always had strong fall offerings, a bit ironic considering she was born and raised in the warm Los Angeles weather. The Staud fall fantasy involves light knit turtlenecks, skinny scarves, and thin suede jackets—outfit essentials for a rom-com heroine who lives on the East Coast and always shows up for work in a chic outfit.“I related this collection to myself,” the designer explained. “I was thinking of that feeling when you’re late for work and you quickly grab something familiar, and another thing, and you’ve never really worn them together but you’re pleasantly surprised by the outcome of the outfit.” To that note, she made sure that all the pieces could be worn together—there’s no need to buy a head-to-toe look because the magic is in the mixing. Deep merlot shirts and rosy pink coats were anchored by black and brown pieces throughout the collection.While fun and colorful styles like the Tommy bag, which came in neons and sequin embellishments, are what put Staud on the map, the designer is not afraid to venture into new territory. Enter the Maude bag, a classic pebbled leather satchel bag that comes in black and olive green, which captures the minimalist essence that Staudinger can so effortlessly conjure for herself and the women who love her.
14 February 2024
Sarah Staudinger christened this summer the “Summer of Staud,” launching swimwear for the first time, and touting the essentials she designs that go with it. This season she continued to riff on the concept. Picture swimwear bottoms paired with button-ups, gauzy cotton dresses perfect for beach parties, and big oversized hats to keep skin safe from UV rays.“It’s my favorite season of the year and favorite season to work on,” Staudinger said. “Our summer women embody a blend of femininity and effortlessness.” The designer also kept in mind the way her customer would feel getting dressed in these clothes: button-ups come with permanently rolled-up sleeves, and belts are built-in so they don’t have to keep adjusting them. It’s a way to ensure the fantasy of the lookbook matches the clothes in real life. She also paid close attention to colors: instead of white, Staudinger chose a soft ecru shade, and her preferred shade of red is “tomato,” in keeping with the internet’s favorite summer color trend.While the brand has recently leaned towards a more minimalist approach, this season Staudinger decided to bring back the things that first made her brand popular, like her signature colorful prints and sense of fun. The classic Breton stripe takes center stage adorned with sequins, chevron designs, and color-blocking.
8 December 2023
Luckily for Sarah Staudinger, the world is her oyster, and her vast network of connections and budget can bring in a top-tier crowd that won’t be found anywhere else. Her spring 2024 show included guests like the world’s third richest man, Jeff Bezos, his wife Lauren Sanchez, Wes Gordon, Jeremy O’Harris, and other V-VIPs, who all looked elated to be at the Plaza Hotel for the show.On a raised runway that occupied the hotel’s ballroom, an exhibition of this caliber is probably not feasible for any other contemporary American brand that sells clothes at a semi-affordable price in the luxury market. Staudinger took advantage of her situation by putting on a show with a great cast of models, including Vivienne Rohner, Grace Elizabeth, Hari Nef, and Tess McMillan. The looks they wore took us back to the ’90s, in pieces that were monochromatic and minimal. In the rare case of a model not wearing a head-to-toe dove blue, Klein blue, white, or beige set, they sported a simple white tee or tank with a nylon circle skirt. The result of this minimalist approach might have been thanks to stylist Danielle Goldberg, who’s known for styling the Olsen twins, Camille Rowe, and now Olivia Rodrigo.While some might question if a show of this caliber was necessary for such a minimalist collection, it can promise that in a few years, the next generation will look back on these clothes to reference the era of 2020s minimalism.
11 September 2023
For resort, Sarah Staudinger continued to tap into the “quiet luxury” trend that’s been making its wave online, and has become the new look for fashion’s new favorite L.A. girls, like Sofia Richie. Staud’s newest offering says goodbye to neon, and hello to pastels, neutrals, and metallic silvers, which the designer considered a “grounding color” in the collection.“I think it’s an evolution from fall,” said Staudinger. “I’ve been really thinking about all the things that our girl needs and how we need to cover everything from gowns to casual wear to suiting while also expanding on the essentials and elevating that.” For the office, a tonal gray button-up is jazzed up with a metallic silver midi skirt and black mules; while a crepe strapless evening gown is styled with a glossy riding boot—but layered underneath one of the leather moto jackets also on offer, it could easily transition into workwear. Staudinger even considered going from work to play with her accessories; the Shirley bag, one of the original Staud It bags from the late 2010s, got a 2023 upgrade thanks to an adjustable handle that can take it from a top handle to a clutch. And her slingback pumps go from business in the front to party in the back with mismatched metallic heels.
15 June 2023
Sarah Staudinger, who always seems to be perpetually California dreaming, changed things up this season. Tapping full force into ’90s minimalism, her fall offering was devoid of vibrant prints or colors. Instead, she stuck to a palette of blue, red, black, brown, and white, and only two prints exist this season- a plaid and a pinstripe. Shocking, considering how Staud is known for having its famous Tommy bag available in every pattern, color, and shade imaginable.“This season, it was really about being polished and put together," said Staudinger. "So I wanted to make a collection based on interchangeable pieces that you can take anywhere." As her brand’s number one customer, she may have subconsciously thought of herself when designing the collection. The first look, consisting of a merino knit turtleneck, boucle vest, and vinyl pants, could go from sunny LA to any winter destination on a Friday; while the corduroy pantsuit layered under a corset was ready for the office. There was a touch more elegance in the evening wear this season: tuxedo bodysuits styled with satin mermaid skirts, and strapless gowns with knit bodice and draped skirts prioritized comfort without abandoning drama.
18 February 2023
Sarah Staudinger loves summer and even more, she loves making clothes for the summer (which for her are endless, as a native Cali girl). “Pre-fall is my personal favorite collection to work on. I love summer, it’s the one collection that is undeniably optimistic,” Staudinger explained over zoom. That optimism was evident in the mother-of-pearl bralettes and dolphin-printed mini dresses. Wrinkle-proof jersey and Ponte matching skirt sets in classic reds and blacks and will travel easily and suit various needs. “[The clothes have] to be able to take you anywhere and be ready for anything,” she added. “From a beach vacation to work.”The palm tree handbags, recycled nylon tunics, and crochet dresses that come in a bright color palette of coral, lime greens, and brown (which she is pushing to be summer color) are easily transportable to the beach. Staud does not immediately bring to mind workwear, but for those back at the office, there’s a white button-up and black midi skirt look (actually a dress) made from the same wrinkle-proof jersey she’s loving this season. Similarly, a new line of classics like cotton poplin shirting, denim sailor pants, and mix-and-match suiting are now part of Staud's fun and colorful world.“The brand and I are the same—we’re the same creature,” Staudinger explains, and as her brand’s number one customer (she wore a custom Staud gown to her wedding reception, after all), there are no categories she’s afraid to tackle, which means soon enough, there will be a Tommy bag for every occasion.
8 December 2022
The Staud girl is growing up. And so is Sarah Staudinger herself. As her brand’s number one customer (the proof is on her Instagram), she has always designed clothes for herself and other women like her. “I think the clothes always react to my life, whether it be COVID or a personal matter like getting married. I create clothes for the real moments,” Staudinger said at a preview of her spring collection. “There’s a tree motif in our lookbook and imagery this season,” she added. “It’s emblematic of our girl growing up and exploring herself in this self-discovery.”Her collection reflected that new journey. While previous Staud outings focused on travel and vacation wear, this season she emphasized making really good basics, including poplin button-ups, fitted blazers, gauzy culottes, and office-appropriate dresses. But Staudinger isn’t completely ready to give up her affinity for crop tops and matching sets. Midriff-baring tops, low-rise cargos, and fun knit sets were all present.While her wedding might have been the catalyst for the emphasis on evening gowns for this collection, Staudinger also just wanted to create well-made and elevated gowns at a Staud price point for her customers. “People attend many events and weddings, and no one wants to spend their entire salary on gowns. We wanted to offer a variety to the customer, and our price point is a core part of our DNA,” said Staudinger. “We want the Staud woman to feel expensive, without it actually being expensive.” Some of the gowns showed skin for subtle moments of sexiness, via an open back or midriff cutout; others were more modest. Staud even experimented with a gorpy version of an evening gown with technical nylon that resembled cellophane in beautiful earthy colors like amber. The halter portion of the gown was a bungee cord. These gowns seemed guaranteed to be photographable for Instagram but will also look better in real life. At the new Staud store in SoHo, buyers released an audible gasp when the models walked out in them.And with all Staud collections, there were accessories that will soon go viral on an Insta-Model or Staudinger herself. She focused on mini bags this season, launching the Shirley, Venice, and others which she said will still fit your phone, makeup, charger, and even your vitamins. And her new shoes, which include comfortable block heels and wedges, were all wear-tested by everyone in her office to make sure they can take you from work to a night on the town.
The Staud woman is growing up, but she isn’t losing her sense of style. She’s just acquiring some cobblestone-appropriate shoes.
16 September 2022