Tory Sport (Q9371)

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Tory Sport is a fashion house from FMD.
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Tory Sport
Tory Sport is a fashion house from FMD.

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    Fashion designers are hooking up with athletic brands left and right these days. The designers get big paydays, and the athletic apparel companies get the high-gloss association. Tory Burch was early to this game; she launched her own athletic line, Tory Sport, back in 2015. Over the years, Burch’s fashion-meets-function vision for the collection has remained consistent. She likes bright colors, whimsical prints, and bold graphics; the chevron stripes on her seamless leggings were here from the beginning.The new collection, which spans running, studio, tennis, and golf, as well as the increasingly important category of “coming and going” pieces, is both responsive to the trends and quite personal to Burch’s own tastes. Bike shorts have become a big thing, and Burch is showing them in solids and in an update of the tie-dye motif that was a hit for her last season. Also, women are sizing up and reaching for slouchier shapes, so her hoodies and tracksuits are coming in easier proportions. Tennis is Burch’s sport, so naturally, that’s where the personal element comes in. The nostalgic navy-tipped tennis whites are reminiscent of the classic styles she wore when she was learning as a young girl.The star of that growing coming-and-going category is a parka whose graphic punch is matched by its pragmatism—it’s waterproof, ultra-lightweight, and the chevrons are reflective.
    17 October 2019
    Streetwear and athleisure are in retreat on the runways, with designers pushing a more polished, pulled-together approach to dressing. We’ve yet to see if the shift will be reflected and amplified IRL. Anecodatal research here in New York City suggests no—not yet, at least. Sneakers are still everywhere, even if they’ve disappeared from the catwalks, and yoga mats outnumber briefcases.This explains why Tory Sport looks more like a lifestyle collection than it does a product offering for pro-shops and high-end sporting goods stores. Taking a spin through the showroom, Tory Burch said, “I’m happy not everything looks as functional as it is.” “Fashionable” is a better word for the cropped puffer jackets and chevron-striped leggings shown in head-to-toe shades of plum, forest green, and midnight. Ditto the tie-dye separates and the bra tops and seamless leggings in super-subtle colors like heathered camel and charcoal.The collection is divided into categories: for running, studio, tennis, golf, and “coming and going.” For the Olympic sport of braving New York’s winter, there’s a color-blocked satin sleeping-bag coat with zips up and down the sides that has “bestseller” written all over it.
    Rare is the sentence that combines Josef Albers, the Bauhaus colorist, and golf. Rarer still is the one that includes his female compatriot Gunta Stölzl, a textile specialist, and the game. In any case, they made for successful pairings in Tory Burch’s new Tory Sport collection. Albers’s paintings, in particular, are well-aligned with Burch’s aesthetic, which leans toward the bright and the graphic.Technical apparel is a getting-more-crowded-all-the-time field; one in which innovation around comfort and fit is paramount. Rightly so, Burch and her team devoted their resources to seamless technologies and wicking materials. But they don’t discount the look and spirit of a piece either. That’s where Albers’s color-blocks come in: vivid and boldly cheerful.The collection spans golf, tennis, and running. New for Spring are the line’s first-ever tennis skort, and reflective diamond-pattern leggings and shorts which appear matte in daylight. Of course, the collection is designed just as much to telegraph an active lifestyle as it is to address particular activities. Some noteworthy pieces—the chunky hand-knit sweaters in Crayola brights, the reversible mackintosh with fused seams—are barely sports adjacent. And then there is the Bubble, a trainer with a sculptural sole that is the Tory Sport contribution to the evolving dad sneaker story.
    24 October 2018
    Tory Burch’s Tory Sport line remains as functional as ever. At a showroom appointment in the midst of today’s nor’easter—staying home is not in Burch’s DNA—she pointed to technical detail after technical detail: Seamless leggings that enhance your figure and (anecdotally, at least) energize your workout; down puffers that are bonded, not seamed, so they’re as warm as you want them to be but also lightweight; and convertible accessories including a belt bag that transforms into a backpack with a zip. Elsewhere, SPF is built into the very fabric of the golf and tennis separates.“Get to the Gym” messaging even appears in the lining of some parkas here, but the appeal of the collection will not be lost on the exercise-averse, a point Burch seems happy to make with these photos of model Selena Forrest on Fifth Avenue. In a season of colorful leggings—think Junya Watanabe, Marine Serre, and Tom Ford—Tory Sport’s bold checked versions will be competitive. (As athleisure lines look more and more like ready-to-wear, true ready-to-wear is becoming sportier. Interesting.) Burch’s puffer pullover with clever zips at the side that create a trapeze-like shape will also be popular, especially the version in pink and forest green trimmed in navy.